Our Expertise

Market Intelligence Research

Serecon's team collects and delivers meaningful market intelligence for the agri-food industry related to the assessment of both domestic and export market opportunities, and potential competition and risk. Qualitative and quantitative approaches allow for the determination of target market size, consumer response, market scope, and value.

The scope of our market research and consulting services includes:

• Marketing research study design,
• Field management for quantitative (phone, mail, web based) data collection  (sampling plans and list management, questionnaire design, interviewer training, call centre monitoring, quality control, and statistical/SPSS analysis plans)
• Focus group moderating and other forms of qualitative data collection
• Collection and analysis of secondary data
• Facilitation of strategic marketing planning sessions