Serecon takes the market study one step further and evaluates the financial and commercial viability of a new venture, product or service. We utilize all sources of relevant information including potential customers, distributors, suppliers, and competitors. It assists in attracting further investment if the proposal is a 'go', and saves time and money if it is a 'no go'.
Determines the structure, trends, opportunities and threats facing an industry. It assesses economic and employment impacts as well as potential social and environmental impacts. It tracks statistical and qualitative indicators of industry health and identifies areas in which key players can cooperate to strengthen their industry in light of competitive pressures or technological / socio-political change. It facilitates long-term planning.